Flashy Limo Ads to be Banned

They say the neon lights are bright on Broadway; neon signs, bringing life to advertising, is something that has been around for over 80 years. Once perceived as a clear visible sign of prosperity and progress, neon's new role seems to be to represent a pastiche of modernity, glamour and art.

It has been said that neon has the power of the flame, a power that draws you in, a concrete version of a life force and the kinetic excitement of fire. However, its use or over use to advertise everything these days, has unfortunately given it a somewhat trashy image. And, where once neon signage was confined to stationery objects like buildings, advances in modern technology have given birth to the portable neon.

The proliferation of these miniature pieces of iconic twentieth century advertising has not gone unnoticed; in St. Cloud Minnesota, the days may be numbered for portable neon signs. The coloured neon portable signs are used for a variety of purposes; advertising things from limousine hire companies to spa specials, and they could be banned in St. Cloud. Officials are thinking about the ban after residents complained that they're garish and don't give a positive view of the community.

St. Cloud's community planner questions whether the black signs with bright-coloured lettering are a welcoming sight to visitors, and whether they're consistent with the image the city wants to achieve. This isn't the first time officials have talked about banning the signs. It's a controversial topic because a lot of small business owners say the signs are their best way of advertising.

Notwithstanding the fact that their visual appeal captures the imagination of punters, and that they may be a cheap and effective way to advertise, it is their overwhelming prevalence that has tarnished their image.

For an industry like the limousine hire business that prides itself on image and reputation, a ban on neon sign advertising may be a good thing anyway. In order to maintain the class, style and integrity of the limousine industry; does it really need to use flashing signs to advertise? No.